2017 draws to a close, let’s thinking about how we can improve our content and website marketing in 2018 and beyond. So, here are some tips that may help lead you to success.
1. Think before you plan
Spend time white-boarding, brainstorming, talking to your team, your customers, whoever. Don’t just jump right into content development, but really vet why you’re creating a new piece.
And be honest with yourself: Is this content that your consumer really wants or needs? If not, why are you creating it?
I’m challenging you here — that’s right. Think before you start. Don’t just create a blog post because someone said, “We need a blog.” Understand why you need a blog first.
2. Ask questions before you write
You’re probably used to finding sources for your story and doing research and interviews before you pull everything together. If you don’t have that background, it’s OK, but it’s time to change your approach and start asking questions before you write.
Meet with your stakeholders, interview your customers and talk to your customer service team to find out what customers ask about most frequently. If you take time to really understand what your customers need, you’ll create content that’s so good, they’ll want to read it — and maybe, just maybe, share it for you!
3. Invite someone else to be part of what you write
You’re likely not the only expert on the subject you’re writing about. Find someone else and include them.
Partnering with influencers is great for several reasons. First, they’re going to add some credibility to your piece because their involvement is seen as a third-party endorsement of what you’re saying.
But beyond that, when you include someone in your content, they are likely to share it with their network, too, allowing for a bigger audience reach.